Selling your 4×4: How to Get the Most Money

When it comes time to put your used 4×4 on the market for sale, you’ll want to try and get as much money for it as possible, who wouldn’t? Even if you’re not planning on selling your vehicle for a while, it’s important to take care of it and prepare for the future so when the time does come, your wallet will be happy. If you keep these tips in mind when it comes time to sell your car, truck, or SUV you’ll have a much better selling experience and may even get more money that you previously anticipated.

When searching for a used vehicle, most people will want a vehicle that has had little to no modifications on it. Because of this, it’s important to limit the amount of aftermarket parts and 4×4 accessories on the vehicle. Unless these parts are name-brand or high quality components, it’s best to take them off and restore the vehicle to stock. In addition, you can actually get more money by selling your aftermarket parts separately. Sell them on Craigslist, Ebay or automotive enthusiast forums.

  • Regular service is important!

It’s important to show the buyer that you have had regular service and/or 4×4 service on your vehicle with documented proof. This will give the buyer a better sense of security and they will be much more willing to spend more money. In addition, having service records consistently from the same auto service center is a plus because it shows that the same person inspected your vehicle regularly and is familiar with your particular vehicle. Make sure that all receipts for auto parts are included as well.

  • Make the vehicle presentable

This should be obvious, but you would be surprised how many people over-look this. Regularly wash your car and keep the interior clean. A better-looking car will yield more interest. If there are any major scratches, dings, dents or other cosmetic issues, consider getting this fixed as it will raise the overall value of the vehicle. Vacuum the interior and use an all-purpose automotive cleaner on the interior trim and dash. The more presentable a car looks will give the buyer the impression that you have taken care of the other components.

  • Ask the right price

Do your research first online to see what the going rate for your particular make, model and mileage is. You want to keep the price competitive to spark interest; too low and you’ll lose money, too high and you won’t get any inquiries. Resources like the Kelley Blue Book, Auto Trader and Craigslist will give you an idea as to how much your vehicle is selling for on the market. Keep the price reasonable but be willing to negotiate a little bit if interest is low.

  • Marketing is key

At the end of the day you’re selling a product, and a very expensive product at that. Treat the sale of your vehicle like you would treat your job. Take a professional approach and put some time into getting it out there. Taking a wide variety of photos, writing a creative ad and displaying the vehicle in the right places is key. Emphasize the unique features of your vehicle and highlight it’s attributes.

You should be utilizing websites such as Craigslist, Auto Trader and even Facebook to get the word out about your vehicle. If you have a popular vehicle purchased by many enthusiasts, there are many specialty forums on the web where hobbyists will go to find out particular information about a specific vehicle or vehicles within the off-road industry (for example). Many of these forums will have classified forums, so register on the website and post up your vehicle!

  • Be honest

Being honest is very important. A buyer that is confronted with as little surprises as possible will be more inclined to spend more on the vehicle. Make sure to include as many details as possible in your vehicle listing: the good and the bad.

  • Be available

Just like a job, it’s very important to always be available to your potential clients. Answer the phone, reply to emails promptly and make the buyer feel like they’re important. Once someone expresses interest, make sure you invite the buyer for a test drive and accommodate him or her when needed. Some buyers may request that you allow them to take the vehicle in to their trusted, personal mechanic so they can give them their opinion and inspect the vehicle for themselves. If this is the case, allow them to do so and again, be accommodating.

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