Car geeks and auto technology aficionados are already gearing up for this year’s SEMA show, held from November 4-7 in glitzy Las Vegas, Nevada. This trade-only event is where the latest and greatest specialty automotive products come out to shine. The “truck, SUV, and off-road” section alone boasts almost 100 different exhibitors, ready to dazzle you with the newest gadgets and gear. Aftermarket parts of all shapes, sizes, and functions will be on display and eagerly awaiting the press exposure. They have everything you’d ever want to know about suspension, armor, towing, tires, and performance boosters…and that is only the tip of the iceberg at the SEMA show.
Juicy rumors are already flying about the latest concept cars and aftermarket parts, and you can be sure that your local auto service center is paying close attention. If you like to be on the cutting edge of technology, machinery, and off-road performance, it wouldn’t hurt to take note of trade shows like these. But often the most popular part of this trade show is the vehicle lineup that only a true truck lover could dream about. Here are the top contenders for this year’s SEMA show off-road awards, which are sure to get your adrenaline pumping!
Toyota has already announced their line-up of vehicles for the show, which features a slick and fully kitted TRD Tundra that will be taking part in the Baja 1000 4×4 race the following week. The grueling desert race will put to the ultimate test all of the components and styling the Tundra received during its makeover. It has been outfitted by a professional off-road shop and boasts some incredible body modifications, tech-savvy communications equipment, and pin-point GPS guidance.
The truck isn’t the only thing Toyota has to offer the serious off-roader at this year’s event. In celebration of the Toyota Racing Development’s 35th anniversary, they’ve also done up their popular 4Runner SUV and Tacoma truck, which will also act as chaser cars during the Baja 1000. Both of these vehicles have also been modified with snazzy aftermarket parts designed to boost performance and give serious credit to their intimidating looks.
The reigning domestic truck manufacturer will be unveiling two new specialty editions of the ever-popular F-150: a street version and an extreme off-road version. The dirt-runner, dubbed the Deegan 38 (after Ford Racing’s Brian Deegan), hides an impressive list of custom components underneath its stoic and militaristic exterior. Adrenaline junkies will be floored by the sheer size and commanding presence of this truck, aided by its significant lift kit, knobby tires, and reinforced body armor.
Almost in an homage to the thousands of Ford-driving 4×4 enthusiasts, the Deegan 38 boasts not only downright serious style, but some downright serious trail capability. While they’re keeping the specs under wraps for now, we know that this monstrous truck is the product of major collaboration of some of the biggest names in the auto performance business. While this is a special custom edition, there’s nothing stopping you from taking your own F-150 down to your local auto service center and outfitting it with aftermarket parts and body styling!
What do many people think of when they hear the phrase “off-road”? They think of that recognizable front grille, roof roll bar, and those sometimes-outrageous body lifts…that belong to a Jeep. With so many vehicle model and modification choices, it’s no wonder that Jeep is a top brand among outdoor enthusiasts, and this year’s SEMA show doesn’t disappoint those fans.
The custom concept that has garnered the most attention is the dual-version crossover, the Renegade. Bright ocean-blue paint announces the arrival of the “Riptide” model; with its surf-ready racks and matte black accents, this Renegade is set for a day of coastal adventures. It’s fraternal twin, the “Frostbite” shows off an almost-Abominable Snowman color palette, ski/snowboard racks and a style that says I’m ready to hit the slopes. Both versions feature Jeep performance parts and their compact size won’t take up much room in the garage.
Jeep, partnered with Mopar, will also be bringing along several models they unveiled earlier this year. The shockingly orange Wrangler MOJO (or “O.J.” to those who know the lingo), and the electric-blue Wrangler Maximum Performance both boast some hardcore rock-crawling abilities with electric locking axles and Rock-Trac transfer cases. Also coming to the show this year is the fully lifted Cherokee Dakar, which houses a custom suspension system worth more than some luxury condos on the market today.
Regardless of whether you fancy yourself a Toyota, Ford, or Jeep kind of person, there is plenty to get your heart racing at this year’s SEMA show in Las Vegas. Keep an eye out in your local off-road shops for announcements of new components, improved aftermarket parts, and other modification options. The off-season is the perfect time to research the latest and greatest and decide how to best outfit your rig for next year!